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| Image Source: Blackberry10News |
The biggest snag in Blackberry 10 launch is the brand loyalty bug.
In my conversations with my colleagues and practically everyone I meet, the general consensus is that the Blackberry 10 Devices launching at 10am EST, are definitely not better than the current pieces of glass they clutch. What is also common? They know nothing about the specs of the proposed Blackberry 10 nor how it compares to their current device. This is the brand loyalty bug. This is what keeps big producers like Apple, Samsung, Google ahead of the game. Creating a sense of entitlement in consumers to the brand they happened to chose in the beginning.
