Confession of a "secret" BB lover

I'm a technology junkie, that is a well known fact but the misconception added to my love of technology is the thought that I'm an Apple fanatic. Let me clear this up somewhat, I'm only part Apple fanatic, I would be lying if I said I wasn't that much. Let me explain, I love what Apple is doing on the PC side of the world, nothing can get me to switch back to a Windows machine. The union between a Macbook and OSX is so beautiful, the hardware in every sense complements the software and vice versa. That's how it should be! Moving over to the mobile side I have fallen out of love with Apple, the iPhones are great but the software leaves room for improvement. 

I pride myself as someone who tries to ensure that I speak from an informed stand point and not as someone standing on a matches box speaking from no real prospective. That in mind, my first smartphone was a blackberry (Bold 9000) then I moved to an Android device (HTC Nexus One), migrated to an iPhone (iPhone 4) then back to a Blackberry (bold 9900) and now I'm back to having an iPhone (iPhone 4s). When I speak about a product it's not because I have seen videos or watched people use them but I speak from the prospective of someone who has lived with a device. 

Why I love the Blackberry? 

I have always been a strong critic and lover of the Blackberry. My friends will tell you that I will always advise them to upgrade to a real device because using all the different platforms at the time, the Blackberry felt caged. The only bright spot of the Blackberry is BBM. Now that might seem limited but it's far from reality. BBM feels like a family, a family you can't help but love. You might say there is Whatsapp but Whatsapp in my opinion feels like a stop gap to what you really want. It's a cheap knock off of the real drug, BBM. 

Why I'm going back to the Blackberry!

BB10 has addressed my main concern with the Blackberry, it nows brings the OS into the 21st century. BB10 in my estimation is not better than Android or iOS or Windows phone but it can hold its own and that for me is all I need. A phone is suppose to be a device to connect you with people, those friends and family members and no one beats the Blackberry when it comes to connecting people. 

Blackberry 10 Launch and the Brand Loyalty Bug

Image Source: Blackberry10News

The biggest snag in Blackberry 10 launch is the brand loyalty bug. 

In my conversations with my colleagues and practically everyone I meet, the general consensus is that the Blackberry 10 Devices launching at 10am EST, are definitely not better than the current pieces of glass they clutch. What is also common? They know nothing about the specs of the proposed Blackberry 10 nor how it compares to their current device. This is the brand loyalty bug. This is what keeps big producers like Apple, Samsung, Google ahead of the game. Creating a sense of entitlement in consumers to the brand they happened to chose in the beginning.